Justin Herald is a man with Attitude! In 1995, all Justin had to start his business was $50 and an attitude. With clever marketing campaigns and a strong desire to make something of his life, Justin set out to turn his $50 into a multi-million dollar empire in just 6 years.
Attitude Gear® was the brand and motivational quotes were the key. Justin began printing t-shirts with slogans such as 'In the end it's all a matter of attitude' and now has a wide range of products selling in over 3,500 stores throughout Australia.
Justin's business success has allowed him to retire from Attitude Gear® and turn his passion to helping others achieve their business and personal goals. Justin has worked closely with major organisations such as the Australian Tax Office, Phillips and IP Australia. He is in high demand as a motivational speaker and is respected as one of Australia's leading authors on getting more out of life.
Justin's products
In addition to the success of Attitude Gear®, Justin has produced his own products. Justin first released his business/motivational book in April 2003. Within 3 weeks "Would you like Attitude with that?" hit the bestsellers list. Justin's much anticipated sequel, "So what are you waiting for?", was released in May 2004 with an overwhelming response.
In June 2004 Justin released his first DVD to accompany the motivational CD's already well received in the corporate business and motivational arena.
Justin and the media
Due to the amazing success and growth of his business, Justin is constantly in the media spotlight. His story has been shown on such TV shows as A Current Affair, Small Business Show, The Today Show, Today Tonight, Sunrise and the recently aired Who Wants To Be A Millionaire - Millionaire's Edition just to name a few.
He is constantly interviewed and highlighted both on radio stations and throughout the print media, e.g. The Age, and the Daily Telegraph, and many more.
The Sydney Morning Herald describes Justin as "One of Australia's brightest marketing success stories".
